Meet The Hottest Hardware Startups of 2017!

January 18, 2017

Winner of Techcrunch Hardware Battlefield 2017

We are very excited to announce that we won the TechCrunch Hardware Battlefield 2017 at the Consumer Electronics Show in Las Vegas! The competition was fierce but we were able to convince the judges during the main pitch event as well as the finals.


We want to thank the whole Techcrunch team who did an awesome job – especially Neesha Tambe for handling a sleepless bunch of startup founders, Anthony Ha – smoothly moderating the whole event, Matt Burns, who also was our judge in the finals, and Matthew Lynley for a great write-up! And last but not least, Sam O’Keefe, who give us great insight and advice on how to sharpen our live demo on stage!

The 4th edition of Techcrunch’s Hardware Battlefield at the CES definitely saw a push in health & wellness focused products.


Congratulations to Bloomlife for the runner-up position, with their smart pregnancy tracker, which helps take the guesswork out of pregnancy.

 (Copy Right: USA Today)

Congratulations and a big thanks also to new friends – from Smartypans, who make a smart pan to help you improve your nutrition and overall health as well as to track your own recipes.

 (Copy Right: Techcrunch)

Shape Scale
Shape Scale is creating your personal body scanner to help you track your workouts and visualize your progress to keep you motivated.

 (Copy Right: Techcrunch)


Thanks also to Munro for being awesome booth neighbours – they create and produce a super-lightweight E-Motorcycle, styled after iconic Indian motorbikes.

 (Copy Right: Techcrunch)

Thanks to the Judges!

In the first round we had the pleasure with Cyril Ebersweiler from HAX Accelerator/Boost, Ken Washington from the Research and Advanced Engineering Center of Ford, Jeff Richards from GGV Capital and Anthony Ha from Techcrunch.

In the finals we had Helen Greiner of Cyphyworks, Michelle K. Lee the Director of the United States Patent and Trademark Office (USPTO), Wendell Brooks, President of Intel Capital as well as Techcrunch Senior Editor Matt Burns asking us tough questions!

Eureka Park @ Sands – The Hardware Startup World is Buzzing

Besides Techcrunch, Eureka park represents the best, most innovative and sometimes weirdest sample of hardware startups in the world.We met a lot of friends as well as had the pleasure to make new ones!


Phonotonic changes the way we live music with a funky looking polygonal device that turns movement into music in real time.

Lief Therapeutics

We met Rohan Dixit from Lief Therapeutics, creators of a smart biosensing patch for stress relieve. It measures your heart and breath and improves your body’s natural stress response through gentle, safe biofeedback exercises.

Arthur Health – our Batch 18 mates!

Also at CES, we met up with our fellow 500 Startups Batch 18  batchmate Arthur Health who are creating the connected pharmacy with a smart pill bottle plus app and a software for caregivers to simplify and improve medication management.

Thanks to the Hardware Club

A big thanks also to the Hardware Club Community, which we are grateful to be part of! They had some awesome companies at their sleek booths. We met up with Tobias Eichenwald from Senic and checked out their beautifully designed smart home controls.

(Copy Right: Gadgetflow)

fusaAnd Ryan Shearman from Fusar stopped by our booth to say ‘Hi’ – They stand for the fusion of technology and adventure and make your favourite technologies accessible by creating connected mobility products that can accompany you wherever and whenever you need them!

And there were many more – the Eureka park was buzzing, lively and stole a lot of attention from big players, which were just a floor above, with companies such as Fitbit, Under Armour, Honeywell, Philips and others.

Las Vegas Convention Center – Big Brands, Less Buzz

While the startup world has some really exciting and innovative as well as questionable products to present and is ever growing, many big brands seem to simply iterate on ongoing trends in tech, communications and design instead of bringing ground breaking innovations. Interestingly enough, older brands like Nvidia are showing their capabilities more than ever for example as a pioneer in the development of autonomous driving. (Copy Right: Nvidia Blog)

Nevertheless, Sony, Panasonic, Volkswagen or Toyota among others showed their ambitions to make a push innovation with their own lab projects and company internal incubators as well as a high trend and technology awareness. Volkswagen picked up a collaboration with Amazon’s Alexa and is planning to make it your personal assistant through intelligent voice command. Sony presented a series of projects that their experimental labs are working on like the next generation of AR devices which focuses on voice & audio rather than putting holograms between us and the world.

Toyota Concept-I “Yui”

Toyota envisions the future of mobility with cars that can not just drive autonomously, but that will get to know us as a person and uses collected data to assist us in practical as well as emotional ways.

Other fun things we saw were the 3D printing pen from Polaroid – 

– or the interactive “Kill-the-fruit”-game by Changhong which Henk Jan totally nailed as you can see in the video below!

More from CES 2017

Until Next Year!

It was definitely an exciting first CES for us and we celebrated it with some cocktails and friends on the Las Vegas High Roller!

– The Siren Care Team

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Marc Korbuly

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